Charlotte Rhys - An Introduction
Charlotte Rhys - History
Charlotte Rhys was founded in 1999 in South Africa by partners Janet Rhys and Shaun McDermott with a single product that marked the start of a remarkable success story...
Their goal was to create a sophisticated and luxurious bath, body and lifestyle range comparable to, or better than, the best international luxury brands. Their combined experience in the luxury retail sector and McDermott’s expertise as a leading cosmetic and pharmaceutical chemist swiftly made this a reality, and today, thanks to the dedication, vision and creative flair of its founders, the brand is firmly entrenched as South Africa’s premier luxury brand. Within twelve years the brand expanded from a single item to over 100 top quality, luxury products, elegantly presented in the company’s distinctive packaging.
The embodiment of Charlotte Rhys, “Perfume your world” defines us. The ability to enter a magical world of fragrance; whenever and wherever you desire. Every aspect of your life, you and your environment, all instantly transformed and enlivened with our deliciously scented, sophisticated and luxurious Bath, Body, Home and Lifestyle products.
Our products are world-class and clearly superior and yet they are “Kind to You and Kind to Nature”. Charlotte Rhys adheres strictly to this ideal and as a result, is 100% endorsed by Beauty Without Cruelty and the Vegan Society of South Africa. We are committed to the protection of natural resources and to reducing negative impact and stress on the planet and have integrated environmental awareness and ethics into our core business strategy.
Charlotte Rhys is firmly entrenched as South Africa’s premier luxury brand and we are rapidly establishing the brand in the international market. Not surprisingly, Charlotte Rhys is a major player in the hospitality sector, supplying exclusive luxury guest toiletries and amenities to five-star hotels, resorts and lodges both nationally and internationally.
Charlotte Rhys is proudly South African and South Africans manufacture all our products in Cape Town from all walks of life. We have our own state of the art manufacturing facility and our commitment to skills development and fair labour practice has fostered a professional workforce and highly competent middle and top management from previously disadvantaged communities in South Africa.
Charlotte Rhys - Philosophy
Innovation is our inspiration and exclusivity the key to the success of our products. We take full responsibility for and stand by all our products and formulations, which are vigorously implemented by our three cornerstones of Quality, Service, and Availability.
All formulations are conceived according to the following criteria: - Green, Safety, Efficacy, Sustainability, Fairtrade. We strive to utilize ingredients and packaging which are environmentally friendly, South African in origin and sourced from sustainable resources.
Charlotte Rhys - Our Green Credentials
Luxury with a Conscience...
Without compromising our market position as a leading luxury brand, we have a stringent green policy that promotes the protection of natural resources and sustainable development and commits to reducing the negative impact and stress on the planet. The power of nature is our inspiration and we constantly maintain a fine balance between cutting-edge technology and nature. We develop all our own formulae at our state-of-the-art factory in Cape Town, using natural, organic and botanical ingredients, many of which are unique to Africa, in accordance with the highest international quality and best practice standards.
- All our products are free from harmful chemicals and dyes including SLES/ parabens/ petroleum byproducts, liquid paraffin or petroleum jelly/ PEGS [Poly Ethoxylated Glycols]/animal products or derivatives.
- All the ingredients used in our products are natural, botanic or organic. We regard environmental responsibility and sustainability as the most important criteria when pre-selecting raw materials. We use many ingredients that are ubiquitously African such as Baobab Seed Oil, Kalahari Melon Seed Oil and Organic Green Rooibos. and our supply partners for these precious African oils are companies that comply with strict sustainability and fair trade protocols. Indigenous plant material is exclusively sourced through ethical supply chains and has been sustainably wild-harvested by the primary producers, actively protecting biodiversity.
- Our Beauty Without Cruelty accredited products satisfy the ethical concerns of our customers while meeting their highest standards and expectations of sophistication, luxury and quality. We are proud of the fact that we are the only South African manufacturer of hotel amenities to have received this significant endorsement, a guarantee that none of our products or their ingredients has been tested on animals.
- We comply with relevant environmental legislation and are committed to supporting ethical fair trade, and socially responsible practice.